You have just finished doing SEO for your client’s site, now what? You are sure that you have optimized her website so that it has as many quality links pointing to it as possible. Now you need to make your client sell gardening supplies online with a Google AdWords campaign.
What Should Be the Payload for Your Client? For a start, your client should know that she can use the links on her website (which you will also have placed within her ad) to bring people to subpage within her website about gardening supplies. This is very important if your client sells gardening supplies online because if someone looking for gardening tools comes to your website first and uses a subpage about tools, she will likely end up seeing your site (and clicking on your ad) even if she does not buy anything. In other words, she will get a free marketing boost from using your links to advertise on your site.
You also need to let your client know that if she uses the links in an ad to bring people to sites about gardening tools or she uses sitelinks to take people to sites on her website about gardening supplies, then she will need to be told about the quality of those links because some webmasters will disable them. Google allows ad content to be linked to certain keywords so you need to tell your client if you want her ads to appear in places where they are already forbidden. AdWords can be used in so many different ways and it is important to know how and why your client uses them so you do not accidentally disable them.
Tips To Remember
When your client sells gardening supplies online. You should let her know about the quality of links she has been getting and tell her if you think she should use sidelining or she should use blogs about gardening supplies. If you suggest she use blogs about gardening supplies you should give her several to choose from. You should do this for all of the websites that bring people to her website.
If your client sells gardening supplies online. In an ad you suggest that she use blogs about gardening tools because they can bring traffic to her website, you should inform your client that this will increase the amount of sales she will make through her website. This means that you have to be very careful about telling your client about every aspect of your campaign. If you tell your client to stop using sitelinks to bring more people to her website you are just giving her false information. If your client sells gardening supplies online and you suggest that she use blogs about gardening tools in an ad you are telling her that you have a secret way of getting people to her website and that you do not want her to find out about it.
Traffic from AdWords
If your client sells gardening supplies online. You can increase the amount of traffic to your site by telling your client that she should use blogs about gardening supplies in an ad or you can use articles that compliment your campaign. For example, if she sells tools you could tell her that she should also buy equipment through an online store. If she does this you will bring more people to her site from online shopping campaigns she might have been driving. This is because the ad you placed mentioned online stores as a possible place to buy equipment.
If your client sells gardening supplies online and she gets a lot of traffic from the AdWords you placed in her ad or articles you wrote. You could change your ad or your articles to suggest that she should use an online store. Again you would bring more people to her site from shopping campaigns she may have been driving from offline shopping outlets. This is because the ad or article mentions online stores as a possible place to buy equipment.
In conclusion, do not be afraid to talk to your sales person about suggestions for articles and ads you could use to promote your website. An ad or article just needs to be relevant to your website and it should include keywords that describe the product or service your company sells. Use these keywords in the headline and first sentence of your ad or article.
Make sure your wording is clear and that your tone of voice emphasizes the positive. Then follow this up with a description of how the customer can make a purchase of your gardening supplies. If you follow these tips, your client will be very happy with the sales results and will tell other friends who may not have used your gardening supplies yet how glad they were.